reach | influence Works with NCR to Help Independent Retailers Improve Shopper Engagement – Midland Daily News

Reach and NCR together will offer retailers a comprehensive turnkey solution that combines best-in-class loyalty systems with program expertise, services and additional technology.

Reach and NCR together will offer retailers a comprehensive turnkey solution that combines best-in-class loyalty systems with program expertise, services and additional technology.

Detroit, MI (PRWEB) May 19, 2015

reach | influence (reach), a leader in loyalty and digital coupon solutions for the small / mid-market retailers, announced today that they have established a new business relationship with NCR Corporation, the global leader in consumer transaction technologies. Together, they will offer retailers a comprehensive turnkey solution that combines best-in-class loyalty systems with program expertise, services and additional technology.

reach provides a loyalty solution today that includes technology, services and program management expertise to build shopper engagement programs that help retailers increase sales. reach has now joined the NCR Interact Global Partner Program, and alongside NCR has developed a program to sell, implement and manage NCR loyalty solutions. Additionally, reach provides a digital coupon solution that is already NCR certified. The powerful and versatile combination of NCR loyalty solutions and reach’s complementary technology and services enables retailers to quickly and easily introduce marketing and loyalty management solutions combined with digital coupons to its customers.

“By becoming part of the NCR Interact Global Partner Program and integrating our current solutions with their innovative loyalty solutions, we now combine all our experience and expertise with world-class technology right at the point of sale. This relationship facilitates a richer engagement for shoppers helping to grow our retail clients’ businesses,” said Eric Green, chief executive officer at reach | influence. “Together, we have marquee clients already underway and look forward to building on all the momentum.”

NCR loyalty solutions empower retailers to create highly customized marketing and promotional campaigns to continuously engage their customers. NCR’s Connected Loyalty and Advanced Marketing Solution (AMS) systems are comprehensive, flexible offer management platforms, utilizing data from multiple sources to deliver highly targeted promotions and incentives that drive loyalty.

“Digital channels and promotions have become a powerful way for retailers of all types and sizes to enhance shopper engagement resulting in increased sales,” said Jim Yantis, senior manager, global channel solution management at NCR. “Through our relationship with reach | influence, retailers of all sizes now have access to a complete, turnkey loyalty solution utilizing best-in-class technology and services that would have been difficult, if not impossible, for retailers to acquire and manage on their own.”

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Retail Analytics Firm Relocates Headquarters to Downtown Detroit – dbusiness

The retail analytics firm, reach | influence, has relocated company headquarters from Royal Oak to the Madison Building in downtown Detroit.

“As Detroit-area natives we always wanted to play a role in the reviving central city,” says Rich Helppie, reach | influence board chairman. “The beauty of this move is that Detroit is the best place for a fast-growth company like (us) to bring together a client centric organization, local capital investment, and an operating culture that will foster the company’s future success.”

The company, with about 20 employees, provides services and insight to independent retailers and wholesalers to help them measure marketing efficacy and engage shoppers. It will share a 50,000 square foot space in the Madison Building with Detroit Venture Partners, Ginkgotree that helps students save money on textbooks, and iRule manufacturers of universal remote controls that connect with smartphones, among others.

Within the Madison Block, on Woodward Avenue and across from Grand Circus Park, there are six buildings with 100 companies and nearly 500 tech works.

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Retail Analytics Firm ‘reach | influence’ Moves to Heart of Detroit

Retail analytics firm ‘reach | influence’ has recently relocated their corporate headquarters to the Madison Building in Detroit, MI, the epicenter of Detroit’s thriving technology scene.

“We are excited to be part of what is happening in Detroit. The vision, passion and energy are contagious and will help our company continue to grow,” said ‘reach | influence’ CEO Eric Green. “Everyone in the city is full of determination, grit and tenacity; characteristics proudly at the foundation of the reach | influence culture.”
Rich Helppie, ‘reach | influence’ Board Chairman and Managing Partner of Vineyard Capital Group stated, “As Detroit-area natives we always wanted to play a role in the reviving central city. The beauty of this move is that Detroit is the best place for a fast-growth company like ‘reach | influence’ to bring together a client centric organization, local capital investment and an operating culture that will foster the company’s future success.”
‘reach I influence’ will add to the growing list of companies setting up shop in the Madison Block, which in just four years has grown from one building with a handful of startups downtown to a full city block including six buildings occupied by more than 100 companies and nearly 500 tech workers.
“Confidence in downtown Detroit’s technology scene is confirmed by the growing number of tech companies who have chosen to move to or start in the city’s urban core,” said DVP CEO Brian Hermelin. “reach I influence will not only be a strong addition to our portfolio, but a strong addition to the growing community of innovators that have chosen Detroit as their home.”

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reach influence raises $5 million to power the shopping experience – michipreneur

Original article written by By Noelle Sciarini on February 24, 2015

Last month, Detroit-based startup reach | influence announced their recent gain of $5 million in capital investment. Led by Rich Helppie’s Vineyard Capital Group and Detroit Venture Partners (DVP), this new round of investment will allow the technical and design services company to grow their their marketing analytics services for the retail industry…

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Retail Analytics Firm ‘reach | influence’ Secures Detroit-based Investors as Vineyard Capital Group Collaborates with Detroit Venture Partners

Tech analytics firm ‘reach | influence’ today announced $5 million of capital investment led by Rich Helppie’s Vineyard Capital Group and supported by Dan Gilbert’s Detroit Venture Partners (DVP), a Detroit-based venture capital firm that invests in seed and early-stage technology companies, and other local investors to facilitate the next phase of growth.

reach | influence, as a retail analytics company, brings together retailer intuition, manufacturer interest and empirical study of shopper behavior to create shopper marketing and retail merchandising programs. From digital coupons and shopper engagement programs to pricing analytics and assortments studies, reach | influence combines technology, analytics and a team of people in a shared service model. This new round of investment allows reach | influence to grow the client base and reinforce the underlying offerings to the benefit of the retail clients.

Vineyard Capital Group has provided capital to reach | influence since 2012 while guiding the company in its transition from a reward fulfillment company to its emergence as a leader in retail analytics for small and medium-sized retailers. Vineyard led and participated in this current round of financing.

“The executive team at reach | influence has done a terrific job in gaining hundreds of new locations and simultaneously establishing a new standard in analytics and integrated data services for the independent retailer,” said Richard Helppie, Vineyard Capital Group Managing Partner. “Along with management we are very pleased to welcome new investors to this fast-growing enterprise.”

Detroit Venture Partners will bring investment perspective and consumer-focused business experience that complements Vineyard Capital Group’s deep operational commitment to reach | influence.

“Being located in the Madison Block, downtown Detroit’s thriving technology hub, we are no stranger to high-quality, innovative tech companies,” said DVP founding partner Brian Hermelin. “We knew from the minute we connected with reach | influence that their unique approach to analytics would be a great addition to our portfolio, and we are excited to partner with them as they continue to grow.”

reach | influence’s CEO Eric Green called the investment a “huge win for the company,” and emphasized it is really all about the clients: “Onward. With this investment, the wind is in our sails and our course is charted: to bring the type of analytical solutions that national chains are afforded to the small and medium sized retailers. Our new Board of Directors has the industry breadth and technical depth to support the next phase of reach’s growth.”

About reach│influence:
reach | influence is a retail analytics firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales through a combination of marketing and merchandising programs. reach | influence provides services and insight to independent retailers, wholesalers and CPGs to help them measure marketing efficacy, engage their shoppers and provide a conduit to deliver digital offers. The company’s flagship products, reach | engage and reach | offers, provide shopper facing marketing tools for independent grocery stores in 33 states. To learn more, please visit http://www.reachinfluence.com.

About Vineyard Capital Group:
Vineyard Capital Group, headquarted in Bloomfield Hills, helps to grow companies through investment and advice. Vineyard specializes in fast-growth technology businesses, investing through its Vineyard Tenacity Opportunity Fund, Company-specific vehicles and in partnership with other private equity funds.

About Detroit Venture Partners:
Detroit Venture Partners is a venture capital firm that invests in seed and early-stage technology companies with a strong emphasis on Detroit-based startups. In addition to capital, the company provides hands-on coaching, mentorship, support, and resources to help drive growth and success. Founded in 2010 and led by Josh Linkner, Dan Gilbert, and Brian Hermelin, the firm aims to create jobs, urban density, and hope, by backing the next generation of Detroit entrepreneurs. To learn more, please visit http://www.detroitventurepartners.com.

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reach | influence and IGA Announce Second Phase of Performance Insights

The next generation of IGA Performance Insights will aggregate national digital coupon content as well as unique community-based content to IGA shoppers.

reach | influence, [ri], today announced an agreement with IGA to launch a digital promotion solution, reach | offers, into a number of their 1,200 domestic grocery locations. This collaboration is the next generation of IGA Performance Insights, a program that launched in May 2013 to organize IGA retailers into a single marketing entity, leveraging their combined sales volume to increase individual store sales.

The IGA reach | offers solution aggregates national digital coupon content as well as the content unique-to-the IGA community generated through Performance Insights. Exclusive IGA offers and digital coupons are emailed weekly to shoppers who register for the program at their local, independently owned IGA store. Utilizing an electronic wallet (E-Wallet) function, shoppers can digitally clip coupons that are uploaded immediately and then redeemed at their preferred IGA location. The E-Wallet technology will also provide additional shopper-specific understanding enabling customization and personalization of the offers based on historic shopping behavior.

“We look forward to leveling the playing field even more for IGA’s independent grocers by offering a digital conduit for them to communicate one-to-one with their shoppers and to leverage the same national coupon content as the national chains,” said Eric Green, CEO of reach│influence. “The ongoing partnership with IGA has been absolutely remarkable. The dedication of the IGA leadership team is quite simply inspirational. Driving sales of their stores is front and center and we are happy to be side by side to accomplish this mission,” adds Green.

reach | influence will continue collecting and analyzing store transaction data, in addition to managing the digital messaging of this program to shoppers. The company will assist participating retailers in synchronizing all transaction data into a secure database using standard transfer protocols, which requires no additional hardware or software. This information will be used to send personalized digital offers and CPG content directly to consumer inboxes enabling them to click and load to a digital E-Wallet.

“This enhancement of IGA’s already successful Performance Insights program is another demonstration of IGA Retailers working together as one with IGA-branded marketing programs that leverage smart, new technologies,” said Mark Batenic, CEO of IGA. “Our growing relationship with reach | influence continues to reinforce our ability to serve the network and grow revenue for IGA stores.”

About reach│influence
reach | influence, is a marketing analytics firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales. [ri] provides services and insight to independent retailers, wholesalers and CPGs to help them measure marketing efficacy, engage their shoppers, and provide a conduit to deliver digital offers. To learn more, please visit http://www.reachinfluence.com.

About IGA
IGA is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of more than $31.5 billion per year. The Alliance includes nearly 5,000 Hometown Proud Supermarkets worldwide, supported by 29 distribution centers and more than 30 major manufacturers, vendors, and suppliers encompassing everything from grocery to equipment items. IGA has operations in 46 of the United States and more than 30 countries, commonwealths, and territories. For more information about IGA, visit the IGA consumer website at http://www.iga.com, or the business site at http://www.becomeiga.com.

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See original article here: reach | influence and IGA Announce Next Phase of IGA Partnership to Offer Digital Coupon Solution to Retailers

reach | influence Partners With SpartanNash To Offer Digital Coupon Program To Independent Retailer Network

Shoppers who register for the program will receive aggregated national digital coupon content and direct one-to-one communication weekly from their local independently owned SpartanNash store.

reach | influence, [ri], today announced their partnership with SpartanNash, a leading American food distributor headquartered in Grand Rapids, Michigan. This collaboration will give the SpartanNash distribution network of over 1900 independent retailers the ability to offer [ri]’s reach | offers digital ecoupons to their shoppers.

reach | offers is a digital promotion solution – powered by Inmar and built on that company’s state-of-the-art platform – available to all qualified SpartanNash independent retailers. Inmar, headquartered in Winston-Salem, NC, is an industry-leading provider of both digital and traditional promotion technology. The program aggregates national digital coupon content, sending direct one-to-one communication weekly to shoppers who register for the program at their local independently owned SpartanNash store. The real-time, cloud-based load to E-Wallet (electronic wallet) functionality – developed by Inmar and being deployed by reach | influence in the independent grocery market – will allow for fast and convenient digital coupon clipping and redemption by shoppers. At the same time, retailers will have the ability to track and measure promotion program results while significantly reducing the risk of coupon fraud.

How the partnership works:
Qualified SpartanNash independent retailers have the ability to sign up for the digital ecoupon program through reach | influence who will implement the technology, launch the program into stores and manage the email marketing efforts.
· Consumers can register online and redeem ecoupons at their store of record.
· Consumers will receive weekly emails with personalized ecoupons and digital offers which can be “clipped” and loaded directly to individual shopper E-Wallet from any computer or mobile device.
· Qualifying ecoupons will instantly redeem at checkout when consumers enter their unique shopper ID (registered phone number). In addition, stores with pre-existing rewards programs will have the ability to add this functionality and registered shoppers can redeem ecoupons by swiping their rewards card.

reach | influence will collect and analyze store transaction data as well as manage the digital messaging of this program to shoppers. The company will assist participating retailers in synchronizing all transaction data into a secure database using standard transfer protocols, which requires no additional hardware or software. This information will be used to send personalized digital offers and CPG content directly to consumer inboxes enabling them to click and load to a digital E-Wallet.

“It’s gratifying to see an Inmar client like SpartanNash and a strategic ally like reach | influence employing Inmar’s technology to help provide a superior level of promotional functionality to the independent grocery market,” said David Mounts, Chairman and CEO of Inmar. “Their deployment of our platform in conjunction with their own technology and service offerings will enable smaller grocery retailers to leverage Inmar’s analytics programs to personalize offers for shoppers and engage with them through a true omnichannel experience.”

“reach | influence is honored and excited to partner with such a great organization in SpartanNash. The commitment to their independent owners is inspiring. Leveraging the SpartanNash size and scale, we will be able to deliver a couponing solution normally reserved for national chains,” said Eric Green, CEO of reach│influence.

About reach│influence
reach | influence, is a marketing analytics firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales. [ri] provides services and insight to independent retailers, wholesalers and CPGs to help them measure marketing efficacy, engage their shoppers and provide a conduit to deliver digital offers. To learn more, please visit http://www.reachinfluence.com.

About SpartanNash
SpartanNash (SPTN) is a Fortune 500 company and the largest food distributor serving military commissaries and exchanges in the United States, in terms of revenue. The Company’s core businesses include distributing food to military commissaries and exchanges and independent and corporate-owned retail stores located in 44 states and the District of Columbia, Europe, Cuba, Puerto Rico, the Azores, Bahrain and Egypt. SpartanNash currently operates 1,698 supermarkets, primarily under the banners of Family Fare Supermarkets, D&W Fresh Markets, No Frills, Bag ‘n Save, Sun Mart and Econofoods. To learn more, please visit http://www.spartannash.com.

About INMAR
Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada. To learn more, please visit http://www.inmar.com.

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View original article here: reach | influence Partners With SpartanNash To Offer Digital Coupon Program To Independent Retailer Network

reach | influence Acquires Analytics Firm And Announces New Print Optimization Solution

Known for “powering the shopper experience” through data analytics and strategic marketing, reach | influence adds another prominent layer to their growing list of solutions.

reach | influence, [ri], a leading marketing and analytics company and provider of shopper engagement strategies to the independent retail community, is pleased to announce a strategic acquisition of retail analytics firm Penfield Consulting. Patrick Murray, President at Penfield, will become Vice President of Analytics and spearhead development of the print optimization solution reach | optimize, as well as other initiatives focusing around data collection and insight.

Penfield Consulting delivered advanced analytics to the largest of retailers including The Sports Authority, The Home Depot, Priceline.com, and others. Prior to consulting, Patrick led The Home Depot’s Marketing Effectiveness team and created the Pricing Analytics and Competitive Intelligence team. He holds an AB from Dartmouth College in Biology, and an MBA from the Tuck School of Business. Pat is a guest lecturer at the Tuck, Stern and Columbia business schools, and has spoken at various marketing accountability conferences.

“reach | influence is very fortunate to attract such a talent in Pat Murray. His experience and expertise in the analytic arena are a complement for the growth of our company,” said reach | influence’s CEO, Eric Green. “As we continue to amass data from a broad spectrum of independent retailers, we will proceed to build products and solutions that help drive revenue to our clients. reach | optimize, powered by Pat’s intellect, is the next chapter in our value-oriented solution model.”

reach | optimize is a solution that enables independent grocery retailers to evaluate the effectiveness of their weekly ad at the individual product level. Retailers use the reporting, analytics, and price optimization functionality to improve advertising spend, promotional pricing, and top- and bottom-line performance.

“The opportunity to build toolsets that enable retailers to unlock the value hidden in their data is one about which we’re very excited. Combining advanced analytics with the vast data assets already in place will multiply our ability to deliver value to our retailers,” says Pat Murray. “With a strong team already in place, it feels like we’re standing on the shoulders of giants – we’re thrilled!”

About reach│influence 
reach | influence, is a marketing analytics firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales. [ri] provides services and insight to independent retailers, wholesalers and CPGs to help them measure marketing efficacy, engage their shoppers and provide a conduit to deliver digital offers. To learn more, please visit http://www.reachinfluence.com.

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View the original article here: reach | influence Acquires Analytics Firm And Announces New Print Optimization Solution

reach | influence powers the shopper experience at Hiller’s while continuing to grow their team

In August, Hiller’s announced the launch of their new and im- proved shopper rewards program for their 8 Metro-Detroit area stores. Powering this new shopper experience is Royal Oak-based marketing & analytics firm, reach | influence. [ri] is a leading provider of shopper engagement strategies to the independent retail community and new service provider and partner to Hiller’s.

Since the launch of Hiller’s program, the reach | influence team has been seeing great redemption of the targeted emailed offers. Through [ri]’s digital load-to-card offering and strategic marketing plan, shoppers receive valuable and relevant store offers and can simply click to load it to their e-wallet. In addition, shoppers can log in to their rewards homepage to get access to loads of coupons from national manufacturers and major Consume Packaged Goods Companies (CPGs). Redemption in- store is just as easy – with a simple swipe of the Hiller’s Club Card, the loaded offers get applied and discounted at the register.

Hiller’s dedicated Program Manager, Kate Richard says, “The excitement and response from the Hill- er’s shoppers during the initial offerings has been tremendous as indicated by their engagement with the messaging and high redemption of the offers.”

reach | influence has quickly been gaining momentum in the grocery industry, bringing on new retail- ers like Hiller’s and extending new technology and marketing efforts to current clients. “We continue to gain traction in the independent space and are motivated to continue to offer cutting-edge pro- gram features and functions to our current clients, aiding in their continued success,” says CEO of reach | influence, Eric Green.

In an effort to sustain their top-notch marketing and design services as just one of the many ben- efits to retailers, reach | influence recently welcomed graphic designer, Jessica Kline to the team.
In this role, Jessica will work with the design & marketing team to develop client email marketing campaigns as well as new strategies to further engage customers in store and enhance the shopper experience.

Jessica comes to [ri] with a BFA in Graphic Design from the College for Creative Studies in Detroit, MI. She most recently served as the Youth Marketing Specialist for E&A Credit Union as well as a freelance designer for Premier Communication Group and Social Patient. “Jessica is a very bright and talented young designer and we are very excited to have her on the team,” says Susan Dettloff, Director of Marketing. “We look forward to continuing to grow our design services and strategic marketing offerings to our retailers and Jessica will play an integral part in that.“

About reach | influence
[ri] is a marketing analytics company focused on shopper engagement programs. The core of the business is to create a strategic partnership and provide a valuable and relevant service to indepen- dent grocers using data, analytics and design expertise, putting the shopper at the center of the marketing effort. As a service to the grocer, [ri] gathers all the required technology, tools and experi- ence to operate the platform on the retailer’s behalf. To learn more, please visit www.reachinfluence. com.

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