reach | influence at this year’s Bozutto’s Independent Retailer Conference: March 11 – March 12

reach | influence at this year’s Bozutto’s Independent Retailer Conference: March 11 – March 12

reach | influence will be in attendance at this year’s Bozutto’s Independent Retailer Conference from March 11 – March 12!

Our team looks forward to engaging with those interested in hearing more about our solutions, including reach | offers – a light-weight digital coupon program!

Stop by our booth (#175) – we look forward to seeing you!

 

 

Mike O’Toole: 860.331.6080 | mike@reachinfluence.com

Dennis Sarafa: 248.444.7600 | dennis@reachinfluence.com

Stay tuned for future updates on upcoming conferences and trade shows where you can meet up with [ri]!

reach | influence in attendance at SpartanNash Food Show: March 11 – March 12

reach | influence in attendance at SpartanNash Food Show: March 11 – March 12

reach | influence will be available to answer questions at the first annual SpartanNash Food Show, March 11-12 at The Grand Wayne Center in Ft. Wayne Indiana.

Stop by the SpartanNash Marketing booth and learn more about our new solution, reach | offers – a light weight digital coupon program!

Susan Dettloff: 248.821.9161 | susan@reachinfluence.com

Andy Jump: 313.404.0227 | andy@reachinfluence.com

Stay tuned for future updates on upcoming conferences and trade shows where you can meet up with [ri]!

[ri] is powering the shopper experience while continuing to grow our team!

[ri] is powering the shopper experience while continuing to grow our team!

Royal Oak, MI – October 28, 2013 – In August, Hiller’s announced the launch of their new and improved shopper rewards program for their 8 Metro-Detroit area stores. Powering this new shopper experience is Royal Oak-based marketing & analytics firm, reach | influence. [ri] is a leading provider of shopper engagement strategies to the independent retail community and new service provider and partner to Hiller’s.

Since the launch of Hiller’s program, the reach | influence team has been seeing great redemption of the targeted emailed offers. Through [ri]’s digital load-to-card offering and strategic marketing plan, shoppers receive valuable and relevant store offers and can simply click to load it to their e-wallet. In addition, shoppers can log in to their rewards homepage to get access to loads of coupons from national manufacturers and major Consume Packaged Goods Companies (CPGs). Redemption in-store is just as easy – with a simple swipe of the Hiller’s Club Card, the loaded offers get applied and discounted at the register.

Hiller’s dedicated Program Manager, Kate Richard says, “The excitement and response from the Hiller’s shoppers during the initial offerings has been tremendous as indicated by their engagement with the messaging and high redemption of the offers.”

reach | influence has quickly been gaining momentum in the grocery industry, bringing on new retailers like Hiller’s and extending new technology and marketing efforts to current clients. “We continue to gain traction in the independent space and are motivated to continue to offer cutting-edge program features and functions to our current clients, aiding in their continued success,” says CEO of reach | influence, Eric Green.

In an effort to sustain their top-notch marketing and design services as just one of the many benefits to retailers, reach | influence recently welcomed graphic designer, Jessica Kline to the team. In this role, Jessica will work with the design & marketing team to develop client email marketing campaigns as well as new strategies to further engage customers in store and enhance the shopper experience.

Jessica comes to [ri] with a BFA in Graphic Design from the College for Creative Studies in Detroit, MI. She most recently served as the Youth Marketing Specialist for E&A Credit Union as well as a freelance designer for Premier Communication Group and Social Patient. “Jessica is a very bright and talented young designer and we are very excited to have her on the team,” says Susan Dettloff, Director of Marketing. “We look forward to continuing to grow our design services and strategic marketing offerings to our retailers and Jessica will play an integral part in that.“

reach | influence at this year’s Bozzuto’s Independent Retailer Conference: August 6 – August 7

reach | influence at this year’s Bozzuto’s Independent Retailer Conference: August 6 – August 7

Members of the reach | influence team will be in attendance at this year’s Bozzuto’s Independent Retailer Conference from August 6 – August 7!

Our team looks forward to engaging with those interested in hearing more about our services, as well as our current retailers who want to learn more about some new and exciting additions to our platform.

Stop by our booth as well as IGA’s booth – we look forward to seeing you!

Eric Green: 415.994.2594 | eric@reachinfluence.com

Andy Jump: 313.404.0227 | andy@reachinfluence.com

Mike O’Toole: 860.331.6080 | mike@reachinfluence.com

Stay tuned for future updates on upcoming conferences and trade shows where you can meet up with [ri]!

The Transition is Complete!

The Transition is Complete!

1003261_10151704011399095_365282702_nFriday the 21st marked the final step in our transition from MBR Intentional Marketing to reach | influence!

Last week we packed our things and moved into our brand spankin’ new collaborative workspace in Downtown Royal Oak, Michigan. We made the move official by creating our own coffee mugs as a team at Creative Art Studio here in town! It was an amazing team building experience, where we all got to show off our creative skills!

With everything finished from paint to carpets, furniture and more, we are happy to say we are fully operational and ready to serve!

 

 

View our moving process here!

See some of our teams funky mug designs here!

The J.M. Smucker Company – first participant in IGA Performance Insights Program

The J.M. Smucker Company – first participant in IGA Performance Insights Program

Last week IGA announced the launch of IGA Performance Insights, a new marketing initiative to organize IGA retailers as a single marketing entity, leveraging their combined sales volume to increase individual store sales. [ri]’s key role in support of this program is to collect, store and report participating store data back to the sponsoring consumer packaged goods (CPG) companies.

This September, Smucker’s Breakfast with IGA program will be the lead-off Performance Insights selling event, offering shoppers a $5 discount with the basket-building purchase of $15 of designated Smucker’s products, including Smucker’s jam, jelly and preserves; Folgers coffee; Hungry Jack breakfast mix; Dunkin’ Donuts coffee and Crisco oils.

To read more, visit:
http://www.iga.com/Corporate/Corporate_News/Independent_View/20110128_-_IGA_and_Smucker.aspx

IGA Launches IGA Performance Insights Marketing Program

IGA Launches IGA Performance Insights Marketing Program

May 1, 2013 – IGA USA announced their partnership with reach | influence and the launch of IGA Performance Insights, a new marketing program that organizes IGA independent retailers as a single marketing entity, leveraging their combined sales volume to increase individual store sales.

This visionary program is aimed at delivering IGA retailers the same shopper marketing dollars afforded to the national chains. [ri]’s role in support of this program is to collect, store and report participating store data back to the sponsoring consumer packaged goods (CPG) companies. Combining IGA’s size and scale with [ri] technology and reporting capabilities is a winning situation for the independent community.

The official IGA press release can be read using the following link:
http://www.iga.com/content-1.aspx?id=165087&terms=press+release

reach | influence at this year’s IGA Global Rally: April 13 – 16

reach | influence at this year’s IGA Global Rally: April 13 – 16

reach | influence will be in attendance at this year’s IGA Global Rally from April 13 – 16. Our team looks forward to engaging with those interested in hearing more about our services, as well as our current retailers who want to learn more about some new and exciting additions to our platform. We look forward to seeing you there!

Eric Green: 415.994.2594 |eric@reachinfluence.com
Dennis Sarafa: 248.444.7600 |dennis@reachinfluence.com

Stay tuned for future updates on upcoming conferences and trade shows where you can meet up with [ri]!