3 Things To Consider For Your Digital Program – WHITE PAPER

According to the NCH 49th Annual review, paperless coupon redemption has grown by nearly 130% in 2013. Digital formats accounted for less than 1% of all coupons distributed. Even though digital coupon distribution accounted for such a mere fraction of all distribution, digital formats account for slightly more than 10% of the market redemption volume. This can be attributed to high shopper engagement in these programs.

With a growing interest in digital coupon programs from consumers, many retailers are beginning to explore the start of a digital cadence. Below are a couple of things to consider when exploring how Digital Coupons can play a role in your business:

1. WHAT ARE YOUR DIGITAL COUPON PROGRAM OBJECTIVES?

2. HOW DO YOU GET YOUR SHOPPERS SIGNED UP?

3. DO YOU HAVE TIME TO DEDICATE?

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Digital Program - White Paper

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