In August, Hiller’s announced the launch of their new and im- proved shopper rewards program for their 8 Metro-Detroit area stores. Powering this new shopper experience is Royal Oak-based marketing & analytics firm, reach | influence. [ri] is a leading provider of shopper engagement strategies to the independent retail community and new service provider and partner to Hiller’s.

Since the launch of Hiller’s program, the reach | influence team has been seeing great redemption of the targeted emailed offers. Through [ri]’s digital load-to-card offering and strategic marketing plan, shoppers receive valuable and relevant store offers and can simply click to load it to their e-wallet. In addition, shoppers can log in to their rewards homepage to get access to loads of coupons from national manufacturers and major Consume Packaged Goods Companies (CPGs). Redemption in- store is just as easy – with a simple swipe of the Hiller’s Club Card, the loaded offers get applied and discounted at the register.

Hiller’s dedicated Program Manager, Kate Richard says, “The excitement and response from the Hill- er’s shoppers during the initial offerings has been tremendous as indicated by their engagement with the messaging and high redemption of the offers.”

reach | influence has quickly been gaining momentum in the grocery industry, bringing on new retail- ers like Hiller’s and extending new technology and marketing efforts to current clients. “We continue to gain traction in the independent space and are motivated to continue to offer cutting-edge pro- gram features and functions to our current clients, aiding in their continued success,” says CEO of reach | influence, Eric Green.

In an effort to sustain their top-notch marketing and design services as just one of the many ben- efits to retailers, reach | influence recently welcomed graphic designer, Jessica Kline to the team.
In this role, Jessica will work with the design & marketing team to develop client email marketing campaigns as well as new strategies to further engage customers in store and enhance the shopper experience.

Jessica comes to [ri] with a BFA in Graphic Design from the College for Creative Studies in Detroit, MI. She most recently served as the Youth Marketing Specialist for E&A Credit Union as well as a freelance designer for Premier Communication Group and Social Patient. “Jessica is a very bright and talented young designer and we are very excited to have her on the team,” says Susan Dettloff, Director of Marketing. “We look forward to continuing to grow our design services and strategic marketing offerings to our retailers and Jessica will play an integral part in that.“

About reach | influence
[ri] is a marketing analytics company focused on shopper engagement programs. The core of the business is to create a strategic partnership and provide a valuable and relevant service to indepen- dent grocers using data, analytics and design expertise, putting the shopper at the center of the marketing effort. As a service to the grocer, [ri] gathers all the required technology, tools and experi- ence to operate the platform on the retailer’s behalf. To learn more, please visit www.reachinfluence. com.