(Detroit, MI) – reach | influence (reach), a leader in loyalty and digital coupon solutions for the small / midmarket
retailers, announced today that they have established a new business relationship with NCR
Corporation, the global leader in consumer transaction technologies. Together, they will offer retailers a
comprehensive turnkey solution that combines best-in-class loyalty systems with program expertise,
services and additional technology.
reach provides a loyalty solution today that includes technology, services and program management
expertise to build shopper engagement programs that help retailers increase sales. reach has now joined
the NCR Interact Global Partner Program, and alongside NCR has developed a program to sell, implement
and manage NCR loyalty solutions. Additionally, reach provides a digital coupon solution that is already
NCR certified. The powerful and versatile combination of NCR loyalty solutions and reach’s complementary
technology and services enables retailers to quickly and easily introduce marketing and loyalty
management solutions combined with digital coupons to its customers.
“By becoming part of the NCR Interact Global Partner Program and integrating our current solutions with
their innovative loyalty solutions, we now combine all our experience and expertise with world-class
technology right at the point of sale. This relationship facilitates a richer engagement for shoppers helping
to grow our retail clients’ businesses,” said Eric Green, chief executive officer at reach | influence.
“Together, we have marquee clients already underway and look forward to building on all the momentum.”
NCR loyalty solutions empower retailers to create highly customized marketing and promotional campaigns
to continuously engage their customers. NCR’s Connected Loyalty and Advanced Marketing Solution (AMS)
systems are comprehensive, flexible offer management platforms, utilizing data from multiple sources to
deliver highly targeted promotions and incentives that drive loyalty.
“Digital channels and promotions have become a powerful way for retailers of all types and sizes to
enhance shopper engagement resulting in increased sales,” said Jim Yantis, senior manager, global
channel solution management at NCR. “Through our relationship with reach | influence, retailers of all sizes
now have access to a complete, turnkey loyalty solution utilizing best-in-class technology and services that
would have been difficult, if not impossible, for retailers to acquire and manage on their own.”
About NCR
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction technologies, turning everyday
interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of
services, NCR enables more than 550 million transactions daily across retail, financial, travel, hospitality,
telecom and technology, and small business. NCR solutions run the everyday transactions that make your
life easier. NCR is headquartered in Duluth, Georgia with over 30,000 employees and does business in 180
countries. NCR is a trademark of NCR Corporation in the United States and other countries.