we math it

we do the math…

We didn’t become the company we are by making guesses and empty promises. Each one of us at reach | influence brings unique experiences and knowledge to the table. We use our own extensive research and applicable experiences to drive the way we manage our business.

email: best practices

  • Keep subject lines short and to the point.
  • Preheader text should support your subject.
  • Avoid spammy words and phrases.
  • Know your audience – What’s their interest?
  • Personalize with their name/location info.
  • ABT – Always Be Testing!


The statement “Quality Over Quantity” applies directly to your email list. A campaign is not as effective as you may think if a large portion of your list has been inactive for some time. Practice good list hygiene to improve deliverability rates, open rates and click rates. In turn, you will see increased redemption rates.

They say “First Impressions are everything!” This also rings true when it comes to sending email. EVERY email you send is an experience for your customer that has the possibility to impact the way they view your business. When someone subscribes to receive information from you, they will hold you to certain expectations. It is your responsibility to set this precident as soon as this subscriber makes it to your list. A good welcome email is a valuable tool that you can use to begin a strong and loyal relationship with your customers.

Sending an irrelevant email to a recipient is the easiest way to get your email a quick “delete,” or even worse, an unsubscribe. The key to keeping shoppers engaged is personalizing every single message that you send in some way. This year, about 84% of all email traffic will be spam…Don’t be one of them.