We began as Market Basket Rewards (MBR) on December 19, 2005 in the continuity business supporting independent grocers. During that time, MBR began collecting data from retailers through proprietary software attached to their point-of-sale system. This software, coupled with a loyalty card, enabled more digital service offerings.
In 2010, we began migrating customers to digital loyalty programs. Through the analysis of shopper data, we were able to create more relevant marketing promotions delivered via email.
MBR officially became reach | influence, [ri], in February 2013. This re-branding reflected the material shift in our DNA, and represents who the company is today. [ri]’s solutions have expanded, focusing more than ever on the data, and are now becoming an even greater part of the overall shopper strategy for independent retailers.